Childhood Obesity Essay - 2532 Words

Introduction Obesity is on the rise in America. News articles and scientific reports unanimously agree that America is becoming the most overweight country in the world, and other developing countries are not far behind. In addition, these countries children are now becoming as overweight as their parents and other adults. Unlike these adults, children seldom have the knowledge and control over their lifestyle to contribute to either health or obesity. Prominent researchers in the field exemplify the need for quick action. They state, The effects of childhood obesity on morbidity and mortality indicate that effective prevention and therapy for childhood obesity are likely to have a significant impact on adult disease†¦show more content†¦Being overweight can have both psychological and physical ramifications. Obesity is linked to diabetes, high blood pressure, cardiovascular disease, total mortality and certain cancers in adulthood (Harlan 2). Research published in the New E ngland Journal of Medicine states that obesity present in young women was associated with an adverse impact associated with an adverse impact on household income, education, and rates of marriage, poverty, and college completion (Gortmaker 1008). Reducing the incidence of obesity will benefit these parts of society as well. Furthermore, according to research by Price, Overweight children are especially vulnerable to stigmatization because of the importance given to physical skills and appearance during the developmental years (95). Additional research has looked at childrens views toward other children who show a disability. Results showed that depictions of obese children were consistently rated less positively than most of the other depictions of children, including children in wheelchairs, on crutches, with limbs missing, and with facial deformity (95). With research showing these serious effects, ways to effectively reduce and prevent childhood adiposity (body fat) must be offered. Changes in diet, exercise, and the implementation of social programs are three presented here. Effect of Diet The first argument states that diet is the problem and should be addressed to controlShow MoreRelatedChildhood Obesity : A Obesity1247 Words   |  5 PagesChildhood Obesity: A Review to Prevent the Risk Factors of Childhood Obesity in Our Community. The rates of childhood obesity Worldwide are alarmingly high! Obesity is a global nutritional concern and leads to horrible consequences on our children and becomes a worldwide pandemic. Worldwide estimates of obesity are as high as 43 million, and rates continue to increase each year. In this study, people will find healthy tips to prevent childhood overweight or obesity to help children in our communitiesRead MoreThe Prevalence Of Childhood Obesity1678 Words   |  7 PagesThe prevalence of childhood obesity has remained a serious matter in the United States over the years despite its recent decline (Centers for Disease Control and Prevention, 2015). Children who are obese can experience the same devastating health effects as adults who are obese – cardiovascular issues, diabetes, breathing problems, and so forth. In addition, children who are obese are more than likely to become obese as adults, therefore the development of a health fair that would highlight increasedRead MoreThe Effects Of Obesity On Childhood Obesity Essay1953 Words   |  8 Pagesfind out what has caused or what the leading factors to obesity are. Researchers are currently still doing research to find out what causes or what may be the lead to obesity. Childhood obesity is a serious medical condition which considers a child to be obese if their Body Mass Index (BMI) is at or above the 95th percentile for children and teens of the same age and sex. (Rendall., Weden, Lau, Brownell, Nazarov Fernandes, 2014). Obesity is on a rise in the Unites States and all over the worldRead MoreEssay on Childhood Obesity1599 Words   |  7 PagesChildhood obesity is one of the most serious public health challenges of the 21st century. The problem is global and is steadily affecting many low- and middle-income families particularly in the United States. The socioeconomic status of these families contributes to the childhood obesity epidemic. Summary of Article 1 The article, â€Å"Beliefs about the Role of Parenting in Feeding and Childhood Obesity among Mothers of Lower Socioeconomic Status† is a study that was conducted by Alison KalinowskiRead MoreChildhood Obesity : Obesity And Obesity Essay1671 Words   |  7 PagesFight to End Obesity Childhood obesity has increased drastically over the past years and has become a health risk to children. In fact, childhood obesity has doubled in numbers in the past thirty years (Childhood Obesity Facts). Obesity occurs when an individual becomes overweight and can be diagnosed by using the body mass index or BMI scale. Obesity causes many diseases in children which cannot be cured without a doctor, in result, childhood obesity drives high health care costs. The existenceRead MoreChildhood Obesity and Its Effect1260 Words   |  6 PagesChildhood obesity is considered to be a serious issue among our youth. Obesity can cause many types of physical problems, which most are aware of, but it can also cause some undesirable internal feelings within children and adolescents who suffer from it. Self-esteem, or self-worth, is important as it helps develop personality and is a major ingredient to our mental health status (Wang, F. and Veugelers, P. J., 2008). Some have said obesity may e ven have a negative effect on cognitive developmentRead MoreChildhood Obesity : The Adolescent Essay3626 Words   |  15 PagesChildhood Obesity: The Adolescent The Finale Paper Presented to: GEN499: General Education Capstone Instructor: Robert Bass Ashford University By: Ranita Wallace March 27, 2015 Childhood Obesity: The Adolescent Obesity is a growing health problem. Obesity is when individuals are overweight, it causes health problems and is a threat to their lives. Usually obesity is a result from over eating and lack of exercise. Obesity is the cause of many health problems such as diabetesRead MoreChildhood Obesity Essay976 Words   |  4 PagesAccording to a 2010 report by The Centers for Disease Control and Prevention (CDC), the prevalence of childhood obesity has more than tripled in the past thirty years. As well as having an impact on health, studies have cited a relationship between obesity and poor school performance as well as a child’s readiness for learning and education. This can be correlated with studies finding â€Å"obese children have a greater risk of social and psychological problems, such as discrimination and poor self-esteem†Read MoreChildhood Obesity : Obesity And Obesity1505 Words   |  7 PagesChildhood Obesity Introduction Childhood Obesity has become more critical public health issue worldwide. However, obesity ratio varies from country to country. In addition, up to a quarter of Australian children are suffering from childhood obesity and obese children are at higher risk to become obese adult. For this reason, child’s weight always matters because it can impact on their health in future. There may be many reasons which affect childhood obesity including sedentary life style, lack ofRead MoreObesity : Childhood Obesity And Obesity955 Words   |  4 Pageswhere the life expectancy of today’s generation is being threatened. Prevention of overweight and obesity is imperative. Parents, especially mothers play a major role in preventing overweight and obesity among the children. Their knowledge of nutrition, food selection and family meal structure has major impact on their children’s food habit. The preschool age is crucial for the children to learn and develop their lifelong hab its. Education starts from home, where parents are the primary source

How Technology Is Causing The Decline Of Morality

Every year, machines and the technology that builds them are advancing at an irreversible rate that we cannot control. It is speculated that we will reach singularity during the 21st century, and with advances like cloning, society’s morality begins to be questioned. The film Blade Runner and short story â€Å"Margin of Error† bring up questions of morality related to technology, and I will use these works as reference to strengthen my arguments. The continuous evolution of technology is causing the decline of morality in society. You do not have to look into the future to witness the effects of technology on morality, in fact you can look around the world today. The introduction of the internet for example, brought a whole new test to morality, because now humans were given the ability to communicate to an audience of millions, and had the power to do it anonymously. New issues in society began to rise like online child pornography, cyber-bullying, and other immoral ac ts. The internet also is infamous for having the ability for anyone to upload anything, including false information that can be taken as truth. Deceit contradicts the moral value of truth, and the internet is helping fuel these lies. Television is an even older example of technology negatively affecting society’s morals. The amount of sex, drugs and violence has been on a steady rise ever since the introduction of the television, and has desensitized our society. Morality is lost when we beginShow MoreRelatedThe Ethical Implications Of Technology1304 Words   |  6 Pagestechnical, social, and financial questions regarding the effects of energy sources which lead to questions of morality in pursuing further development of these sources. The ethical implications of technology can be analyzed through both a utilitarian and Kantian viewpoint in order to illuminate how society should proceed, especially in relation to the energy crisis, which describes the increasing decline in fossil fuel availability. Because many people use products that require electrical energy either directlyRead MoreContingency Planning And Its Effects On The Environment956 Words   |  4 Pagesenable them to continue thriving. Various changes will occur in the social life, and most of them would be inclined to the downside. For instance, the health sector will be at mess because most hospitals use power in the modern world, leading to the decline in the health services. The education sector is also not an exception. The digitalization of learning systems in the civilized society made learning easier. Since the systems use power, education will also be altered. Thus, the outage will paralyzeRead MoreUse Of Symbolic Communications For An Individual Act Of Faith1569 Words   |  7 Pagesaren’t able to be physically seen which all religions can agree on. However during prayer or any acts of religious service the unknown presence of the divine or demonic entities is strongly felt. Myth could also be rece ived in a way to characterize how we interpret evil and the ways to save ourselves from our own personal faults. The term â€Å"myth† describing the scriptures of each religion is rejected by all religions. It’s not looked upon to the believers as a myth but a spiritual encounter. ScholarsRead MoreFeudal Europe Essay1611 Words   |  7 Pagesthe transition of this society from a sociological perspective covering; the rise of feudalism, the hierarchical structure of feudal Europe, the feudal mode of production, urban life, the role of religion and finally, the decline of the feudal period. Harman (2008) explains how Rome ruled its Empire in the West and East for 600 and 1600 years respectively. The Western Empires slave based economy collapsed in 410 AD effectuating the end of Roman governance. Germanic invaders settled in the landRead MoreThe Sources And Outcomes Of The Gift Of Life Essay1509 Words   |  7 Pagesmistrust, unawareness, and religious myths. In addition, if the transplantation industry petitioners effectively utilize the resources, whether it’s through technology, communication, pamphlets, or the outreach programs known as the National MOTTEP (Callender, Miles, 2001), the intended outcome will conquer the insufficiency in donor decline to promote the supplemental increase of organ donors. This outreach program retrieved data from 914 consenting adults. The participants observed the significantRead MoreCensorship of Howard Hawks’ Film, Scarface Essay2339 Words   |  10 Pagesas adultery, prostitution and divorce. The question was how censorship should be placed on films as well as to what extent in the way these controversial topics were presented (Black 53). Continuing the battle over screen content was not an easy task—issues were intensified as United States was facing the greatest economic decline in U.S. history caused by the Depression. As economic conditions were declining, the film making technology was improving greatly, making more exciting movies by turningRead MoreMuddled Generation2296 Words   |  10 Pagesthis a feature of the teenage years through the decades or can we point to a generational shift? Is there evidence that recent generations of youngsters are finding it harder to make and keep commitments? The decline in marriages and the rising age of those who do marry1, as well as the decline in life-long religious vocations, seem to point towards an inability to commit for the long haul. There is also less involvement by young people in politics and action groups as evidenced by the drop in membershipRead MoreHungry for a Change: Factory Farms Essay2508 Words   |  11 Pagesunconscious, so it does not feel an ything when the jugular vein is cut killing the animal. Now, this is not promoting factory farming, it is just showing how agriculture is. There are more negative effects than positive when it comes to factory farming. A new century is just beginning and as it is starting to progress, everyone is turned to the future and how we could become better as a world. Many people want better, faster, and easier ways to do things. These trends of making things easier are even makingRead MoreOppresion From Processed Food Chains Essay2107 Words   |  9 PagesThe industrial food chain made its debut with the charm of the domestication of corn and is the successor to the historic nature confined food system. In the book, Pollan addresses the effects that commodity corn have had on the food industry, and how the current food available had made the dilemma that people have to faced when selecting food to eat an acuity decision. In the mist of his journey, Pollan encounters the structure of the nation’s industrial food chain in which he speculates about whoRead MoreThe Security Of Your Own Home2510 Words   |  11 Pagesviolating your right to privacy (Scruggs, 2016). Established as it may be that a lan dlord spying on you in your bedroom is illegal, technology companies and their spread of big data appear to be getting a pass on the privacy front. Before the Xbox One was released back in November of 2013, Microsoft had unwittingly sparked a controversy over some of the included technologies with the next-generation gaming console. The biggest component that drove this controversy, was the now integrated Kinect motion

Week 2 Free Essays

Assignment: * Collaborate with your learning team to discuss the previous week’s objectives. * Discuss what you learned, what could be applicable to your workplace or personal life, and how your knowledge has increased as a result of what you experienced through the learning activities in the previous week. * Submit your team summary of the discussion in a 1- to 2-page Microsoft ® Word document. We will write a custom essay sample on Week 2 or any similar topic only for you Order Now In week two I learned a lot about how different databases reflect in different ways according to the different business needs. During the second discussion question I learned about how the two major databases, Microsoft Access and Oracle are leading the top businesses today. There were many differences between the two and I found that in my career I have been using both without knowing it at first. The individual assignment was probably the most informative portion of the week because I was able to learn more about the business systems and am now able to apply them to where I work now. What I learned from week one: This week I learned about the top two databases, different types of information systems, and the benefits they have in today’s businesses and the competition. I’m remembering how much planning must go into creating a business and the need for a full business plan detailing every single aspect of what will be required such as the information system used. Databases can hold many terabytes of data and can easily be backed up for emergencies which is especially helpful as data increases or rots over time. They sort information, eliminate mistakes and, track data, generate knowledge and utilize a variety of applications. Almost all organizations are using databases. Warehouses use them to analyze data to generate information in order to decide how well they are doing, what they need to do, and how to best utilize their assets in order to expand. Additionally, I learned that the system and applications used in a business depend on the need and expenses of the business. Conclusion: How to cite Week 2, Essay examples

Business Plan for a Golf Resort free essay sample

Executive Summary The all new Marriott’s Golf Club Shanghai is first of its kind in Shanghai where there are already 15 other franchises of Marriott present. The 200 room hotel resort will consist of a 32 storey building with a modern design, a golf course which will stretch on 160 acres of land, spa treatment facility and a number of finest dining restaurants. The hotel resort will be located in the suburbs of the city Shanghai near the Longhua Temple with beautiful scenery. There are three local owners who are setting up this business venture with the legal structure being Limited Liability Company (LLC). The target market will be the businessmen looking for a luxurious but affordable stay in Shanghai, families who want to spend their vacations in a resort and couples looking for hotels for romantic nights. The hotel has a pretty strong customer base as it will inherit many guests from its parent company Marriot International Inc. We will write a custom essay sample on Business Plan for a Golf Resort or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Business Plan for a Golf Resort This is a business plan for a golf resort which is to be constructed in the suburbs of Shanghai, China. This resort will be a franchise of Marriott and will have approximately 200 rooms, a golf field, spa treatment facility and a number of fine dining restaurants. The plan consists of the description of the business strategy, marketing strategy, advertising campaigns, market analysis and target audience analysis. The plan also covers the organizational chart, job descriptions and a sample menu. Statement of Purpose Marriott has always been hospitable towards its customers and introduced reward program for its regular customers and in 2004, there were more than 20 million members of Marriott Reward program. The purpose of the business is to provide the valued customers one more resort which will have a 160 acre golf field. Marriot is a great place to spend vacations, stay for the entire business trip and to take the family for exploring new regions of the world. The core values of Marriott have always been its customers and the company has strived to provide the customers with superior service. The resort will follows the adage that â€Å"the customer is always right†, therefore the management will give attention to everything the customer has to say. Great restaurants are a part of every Marriott hotel so that the guests do not have to step outside for having their favorite meals. There is no Marriott’s golf resort in the country of China; therefore this will be the first of its kind Marriot’s hotel in the country which inhibits one-third of the world population. Foundation of the company took place when Willard Marriott and his wife Alice Marriott set up their root beer stand in 1927 in Washington. Within two to three years, the business started expanding with food items being added to the menu. The company gained a corporate status in 1953 when its stock became public. Before that the company continued the expansion of its food-services in airports, defense industry and opened up its branches in other parts of the country. In 1957, Marriott inaugurated its first 365-room hotel in Virginia. In the 1960s and 70s, Marriott opened up a series of international hotels and theme parks and acquired come restaurant chains and resort properties. On the 50th anniversary of the company, the company had topped sales of US$1 billion. In the mean time, the company was working for the society and on of the examples is Marriott Foundation for People with Disabilities. At the end of the nineteenth century, 2000 hotels had been owned by the company and the sales had reached US$8 billion. This resort intends to follow the lead of its parent company and the owners and management will strive to provide the best service to the customers. Marriott has always been open to creativity and innovation in serving the guests at the best level. In return, the customers count on Marriott’s unique quality, culture and personalized service, no matter where they travel. The purpose of the new hotel resort that is to be built is to provide the guests with a complete entertainment on the resort with an 18-hole golf field, a playground and spa treatment and a number of quality dining restaurants. The reason for providing these facilities is that the 200-rooms hotel’s guests get a complete leisure package on their holidays in this Marriot hotel. They will not need to visit the city for superior dining restaurants, as they will be available in the hotel. Name and Legal Structure The name proposed is ‘Marriott’s Gongshan Golf Club Shanghai’. Here Gongshan is a word in Chinese (Simplified), which means Description of the Business The addition of Gongshan Golf Club Shanghai to the 2,400 Marriott resorts in more than 70 countries around the globe is as unique as the other 2,400 counter parts in the world. Although each resort and hotel is unique according to the local culture and has been designed with the perspective of social responsibility and community engagement, but in each of them there is a Marriott way about serving the associates and the customers. The core principles that were established by the Marriot family in 1929 have inspired every associate in the 2,400 hotels administrations. And the new Gongshan Golf Club Shanghai to be developed will also continue to serve upon the principles laid by the Marriott family. Marriott Vacation Club has a philosophy of â€Å"Spirit to Serve†, as it is mentioned by the Marriott Vacation Club website. Therefore the guests who will come to stay in the hotel resort will have a feeling of being privileged. The vision of the business is to become one of the unique hotels of the Vacation Club division in the area. It is also the vision of Marriot Gongshan Golf Club Shanghai to serve all types of customers and attract customers from diverse background into the hotel. The hotel, its golf course, its spa treatment edifice and the whole property ahs been insured and business protection is given to the owners and managers of the hotel (Nichols, 2008). The golf course workers and spa workers are provided insurance protection for any injuries at the job. The hotel insurance includes coverage of any of the natural disasters including earthquake, flood, and wind and against any crime. Insurance for builder’s risk, interruption of any sort, machinery and liqu or liability is not covered in the insurance policy for Gongshan Golf Club Shanghai (Nichols, 2008). Description of the Concept The hotel building will be of 32 stories with 12 lifts for the guests, 3 lifts being reserved for the Club Suite guests. The hotel is located in the suburbs of the city Shanghai and on 15 minutes drive, Grand Theatre of Shanghai, Art Museum, Shanghai Museum and some fine dining places is accessible to the guests. All kinds of rooms will accommodate only two people and will have a standard working table, fridge, mini bar, cupboard and locker. All the rooms are equipped with luxury bedding, LCD television, Surround Sound Technology, wireless and DSL internet access and DVD players. These rooms have been designed with international standards which are ready to adapt to any needs of the guests. Three types of rooms will be available for the guests which are described below Club Suite: These are the top of the line rooms which have a king size bed and a sofa set which can be converted to a bed and are largest in the area covered. These rooms will have a complementary supply of alcoholic drinks and cocktails in the room mini bar. The guests who choose to live in this type of room will have access to executive level and private lounge located on the first floor of the building with complementary breakfast and snacks in the evening. These rooms will be located on the three top floors giving the guests a view of Longhua Temple. The guests for Club Suite will also have a special access to the golf course, swimming pool, one spa treatment during the stay by our unique Thai missus. The maximum number of occupancies in a Club Suite is two people. Duplex Suite: These rooms will consist of 2 bedroom Bi-level suite and are an ideal choice for families which come to Shanghai to spend a week or two in the city. The special feature of the room is the dining area within the room where the whole family can have meals together. Special rates are given to the guests who stay in this room for trips in the city and also for trips to the adjoining cities of Shanghai. The maximum number of occupancies in a Duplex Suite is five people. Premier Room: This room consists of a double queen bed or two single beds and has a sitting area connected to it. The room has access to the swimming pool and newspapers are delivered to the rooms on request. There are grab bars in the bathrooms and has 24-hours room service. The maximum number of occupancies is two people. The rooms are designed to provide a spectacular view of the nearby suburbs of Shanghai and the traditional town. The access to the city center is very easy as it is just a 15 minutes drive from the hotel. There are many entertainment facilities that are available in the hotel which includes the swimming pool which will be accessible everyday from 7 a.m. in the morning to 8 p.m. in the evening. The Spade Bar at the pool side provides alcoholic and non-alcoholic drinks to the guests and its timings are the same as for the pool. On Saturdays there will be a live belly-dance on the pool side and the pool and Spade Bar will be open the whole night till 4 a.m. The Golf Course will be free for the guests who are staying in the Club Suites and its timings will be from 9 a.m. till 7 p.m. The Golf Course will cover and area of almost 150 acres of land which will be planted with trees and grass which will consume 10 billion liters of water every day. The Golf Course will be of the international standard and approved by Golf Course Superintendents Association of America (GCSAA) and National Golf Foundation. The Mini-Golf Course will be open at the night time from 7 p.m. till 4 a.m. and has no minimum age. Children can enjoy the Mini-Golf game and it is free for the all the guests. There will be a number of restaurants with different themes and other chains of fast food and ice-cream like McDonalds, KFC, Burger King, Baskin Bobbins and Cold Stone Creamery will be allowed to open up their franchises in the vicinity of hotel at different location. Licenses and Lease Every hotel that opens up in China needs to obtain a license from the Chinese government organization CNTA. Before starting the construction of the hotel and even before leasing the land for the construction of hotel and golf resort, this license needs to be obtained from the government of China. This license will enable the owners to start the construction of the hotel. The golf course, spa treatment facility and the restaurants will need to obtain separate licenses to operate in the hotel vicinity. The 160 acres land will have to be leased from the government on special rates with the collaboration of some local bank. Market Analysis and Strategy Marriott’s Gongshan Golf Club Shanghai focuses on the international tourists from around the world, who have an interest in playing golf and want to enjoy their stay in Shanghai. The hotel targets those tourists and local golf players who have a desire for spending their holidays in a fun filled resort and a fascinating atmosphere. China has approximately 7,500 hotels; the industry has faced growth of 20 per cent since 2000 (Access Asia Ltd., 2002). The hotel industry in Shanghai has boosted in particular with the help of growing number of exhibitions and conferences (Access Asia Ltd., 2002). The market in Shanghai has also witnessed a general rise in the local travelers using hotels (Access Asia Ltd., 2002). Largest number of tourist visit China from Asia followed by U.S.A. and Europe and within Asia the main countries from where the tourists visit China are Japan and Korea. The suburbs of the city Shanghai are less developed than the city center; therefore the suburbs offer more opportunity for the hotels. SWOT Analysis Strengths Weaknesses The suburbs of Shanghai offer more opportunities for the hotels as there is not much development there The Golf Course will be a major attraction for the tourists and locals too The fast food chains and dining restaurants offer dining facilities and meals of every type which will permit the tourists to spend in the hotel instead going outside to dine Spa treatment will make the guests spend more and hence the revenue will rise 200 rooms will make sure that there is always accommodation available hence there will be less lost customers The hotel is a franchise of a major international chain Marriott which has 2,400 hotels and resorts around the world Any shortfalls in the funding will be covered by Marriott International The regular customers of Marriott and those who have joined the Marriot Reward club are sure to stay in Marriott’s Gongshan Golf Club Shanghai whenever they visit Shanghai The golf resort will inherit the loyal customers of the company Marriott International which is a major advantage The hotel is not present in the city center which makes it isolated from the night life, shopping centers and restaurants in the city There is no other recreational activity nearby other than what the hotel offers which makes the hotel and easy choice out for the guests Only three types of rooms are available which gives the guests less variety to select from No recreational activities are available in the hotel in which the whole family can get involved The restaurants present in the resort are very expensive in comparison to the dining cafà ©s in the downtown Most of the fast food chains in the hotel are American, Italian and Indian fast foods are not made available Spa treatment and massage facilities are only carried out Thai workers Opportunities Threats Expenditure by the tourists in China is expected to reach US$ 85 billion till 2011 The tourist sector is booming in China China has a strong and unique culture that the tourists from around the world want to experience Shanghai is among the top three cities of China which receive the major tourists from Hong Kong, Macau, Taiwan and foreigners (Research In China, 2007) Shanghai attracts the most number of foreign tourists than the other cities of China (Research In China, 2007) International conferences and exhibitions are taking place in Shanghai at an increasing rate for example Shanghai World Expo The law and order situation in China is usually under control and there are no records of any terrorism activity in the country There are chances for excessive expansion of the hotel industry as it took place in the 1990s and the industry suffered from its negative consequences There is global recession in the world which is holding back many of the tourists in many countries and has reduced the expenditure of the foreigners in China Most of the hotel rooms are occupied by the businessmen who visit China for business purposes and it the recession does not improve, the hotel room occupancy will fall Location Analysis The hotel will be located in the suburbs of the city if Shanghai, near the Longhua Temple. The temple and the surrounding atmosphere provide a perfect view of the culture of the city and country. In the spectacular view, the far stretched Golf Course on160 acres, owned by the hotel resort, is also incorporated. The major setback of the location is that the hotel is far from the city center which will cut from it the major amnesties of the Shanghai city like the Grand Theater of Shanghai. The hotel is also cut off from the restaurants in the city and local dining facilities and shopping malls of the city. Competitive Analysis The lodging industry in Shanghai is highly competitive as there are more than 2,000 hotels in the city and suburbs of the city. The key player in the city of Shanghai as well as China is Shanghai Jin Jiang International Hotels. All the major international chains of hotels are trying to make their position strong in the country as tourism industry is booming. The Marriott alone has 15 hotels in the region of Shanghai and the Marriott’s Gongshan Golf Club Shanghai will have to compete with its own franchises as the presence of Marriott in Shanghai is gaining. Target Market The target market for Marriott’s Gongshan Golf Club Shanghai will bee the business travelers who want to stay in executive rooms without paying too much and want leisure in their free time. Also the target market includes the families who are looking for extended stay in two joined rooms with their kids and enjoy their vacations. The locals of China are also the target market who want to enjoy playing golf at their doorstep. Pricing Strategy The pricing strategy to be used for Marriott’s Gongshan Golf Club Shanghai is Skim Pricing. This is because the concept of Golf Course is relatively new in the city of Shanghai which inhibits numerous hotels and resorts. Through this strategy, the hotel will attempt to skim the market by setting high prices for the hotel accommodation. Those customers will be sold targeted who are not priced sensitive and want to be the first ones to live in the resort which is one of its kind in the city. The demand of the hotel is expected to be relatively inelastic; therefore, in the beginning, those customers only should be sold the services who can afford to pay more. One more reason for selecting skim pricing as the pricing strategy is that the owners want to recover as much investment as possible in the beginning because of the heavy initial investment on the resort and its far stretched 18-holes grand Golf Course. Food Services Menu and Beverage List Pricing There will be different categories of foods available at the room service including American, Continental, Italian, Indian, Thai and Chinese cuisines. The food products will be of the finest quality and prepared with care and pure hygienic conditions. The chefs will focus on the presentation of the food with creative ideas and the portions of meals will be modestly sized. The food items will be priced with a margin of 130% above the cost of the food item. This inflated rate is kept in consideration of the cooking costs and salaries of the chefs. The room service will also provide the finest beverages in the town, sensational cocktails and alcoholic drinks. The wines list includes wines from France, Argentina, England and New Zealand. The beverage list also includes a selection of finest beers from around the globe, the best vodkas and scotches. These exotic drinks will be priced at a margin of 220% above the cost price for a single serving and the whole bottle will be priced at a margin of 200% above the cost. Hotel Room Pricing The hotel rooms pricing is the most difficult part when making the plan for a new hotel resort. In this particular case however, we are considering the pricing strategy of market skimming. Hence the prices for the rooms will be more than perceived for the first few months of the opening and only the exclusive, loyal customers will be invited first to spend their vacations in the hotel. The inflated pricing for the first four months of the opening are mentioned below according to the room type: 1 Club Suite: US$ 1200 / night inflated rate, US$ 600 / night normal rate 2 Duplex Suite: US$ 1000 / night inflated rate, US$ 480 / night normal rate 3 Premier Room: US$ 600 / night inflated rate, US$ 300 / night normal rate Advertising and Promotional Campaign Communication The major medium that will be used for marketing is the television; international channels such as CNN, BBC, Espanol, and National Geographic will be chosen for broadcasting the commercials of Marriott’s Gongshan Golf Club Shanghai (Farrell, 2007). Other media that will be used in the advertising campaign will be in-flight television channels of international airlines such as Air China, Cathay Pacific, PIA, Japan Air Lines and Qantas (Farrell, 2007). In addition to this the campaign will include print media, the magazines that are viewed by the professionals and families around the world such as the Economist and Business Week (Farrell, 2007). Target Audience The target audience for these messages and commercials are the tourists who are heading towards Shanghai for their business trip and who identify the veracity of business tour. These people know that the business tour can cost a lot and their hotel choice can help them accomplish to reduce the expenditure as much as possible with enjoyment of all the luxuries and services during their stay. The target audience also includes the family heads that are responsible for planning out a family trip to some foreign country or a vacation in another country. Other target audience is the people who have the love for the game golf and can travel a thousand miles to play on a world class grand golf course in Shanghai. Financial Data Source of Funding The sources of investment consist of the equal amount of capital from each of the three investors who are also the owners of this LLC hotel. The rest of the funding will be made by the Marriott International Inc, which is the parent company of the resort. Balance Sheet Assets (000s of US$) Current Assets Cash 135.0 Account Receivables 899.0 Inventories 1,901.0 Other Current Assets 435.0 Total Current Assets 3,368.0 Total Net Fixed Assets 1,443.0 Land and Building 4,090.0 Total Assets 8,903.0 Liabilities and Equity (000s of US$) Current Liabilities Accounts Payable 704.0 Short-Term Debt 120.0 Other Current Liability 1709.0 Total Current Liability 2,533.0 Long-Term Debt 4,990.0 Total Liability 7,523.0 Owner’s Equity Jin Quinn’s Equity 460.0 Xing Huang’s Equity 460.0 Loews Jiao’s Equity 460.0 Total Equity 1,380.0 Total Liability and Owners Equity 8,903.0 Break-Even Analysis In the analysis, we are going to assume the selling price to be equal to the average rent of the hotel rooms for a night (US$ 1000/night). The variable cost per unit is assumed to be US$ 700. Break-Even Point= Fixed Costs/(Unit Selling Price-Variable Costs per unit) Break-Even Point= 5,533/(1,000-950) Break-Even Point= 110 rooms The business will have to fill 110 rooms for breaking even. Appendices Organizational Chart Job Descriptions of Management Positions General Manager: the job of General Manager is to supervise the tasks and performance of the managers of other departments. He is also responsible for dealing with any issues on a large scale and finding the best solution for the best solution for it. Front Office Assistant Manager: he will coordinate the activities of front office of the hotel and resolve any problems such as complaints from the guests etc. The person will also be responsible for assigning tasks and duties of the workers and observe the performance of the workers. Restaurant Assistant Manager: the person will be responsible for the daily activities of the restaurant and also for deliveries of the meals to the guests in their rooms upon request. The manager will also be responsible for defining the tasks for the workers, kitchen staff and the service waiters. Kitchen Assistant Manager: responsible for the maintenance of kitchen and ordering the suppliers and maintaining the correct amount of inventories. The person will also be responsible for assigning duties to the chefs and for managing the performance of the chefs. Any complaint from the guest or customer will be immediately dealt by the kitchen assistant manager. Housekeeping Assistant Manager: the job is to ensure clean and attractive rooms for the guests and supervise the cleaning activity and the performance of the workers. Ensuring the delivery of housekeeping supplies to the guest’s room upon request and assign duties to the personnel. Admin and Accounts Assistant Manager: responsible for the payments by the guests and the correct maintenance of their accounts. The person is also responsible for maintenance of all the records of the daily transaction of the hotel. Golf Course Maintenance Assistant Manager: to manage the cleanliness, maintenance and horticulture of the 160 acre land. Ensure that the correct amount of water is being supplied to the land and the guests have no problem while enjoying their game. Daily complaints of the guests and any issues are dealt by the assistant manager of golf course maintenance. Assistant Manager of Bars: responsible for the dress of the waiters, cleanliness of the bars, and performance of the workers. The job of the person will be also to ensure the supplies of the beverages are inventoried and any shortfalls are ordered at the right time by the procurement department. Sample Menu Todays Special Business Lunch $31 Appetizer Fried Meat Balls or Tomato Curry Salad with Dip Entree Beef or Lamb ribs, served with boiled rice and mashed potatoes with a barbeque sauce OR Great Alabama Burger with double Cheese, served with French fries and a cocktail OR Black Pepper Beef Steak with Red Shrimps, served with French fries, green leaves and pickled cucumbers Dessert Egg Pink Pudding With Cherry popsicle or Chocolate Lava With roasted white topping and dark chocolate sauce References Zahorsky, Darrell. (2007). Limited Liability Company 101. Retrieved August 8, 2009, from http://sbinformation.about.com/cs/ownership1/a/LLC.htm Nichols, Lisa. (2008, March 20). Insurance for Hotels and Motels. Retrieved August 8, 2009, from http://businessinsurance.suite101.com/article.cfm/insurance_for_hotels_and_motels Access Asia Ltd. (2002, September). Hotels in China: A Market Analysis. Retrieved August 8, 2009, from http://www.researchandmarkets.com/reports/42679 Research In China. (2007). China Hotel Market Report. Retrieved August 8, 2009, from http://www.researchinchina.com/Htmls/Report/2008/3143.html Farrell, June. (2007, November 29). Marriott Launches Dynamic, Integrated Global Advertising Campaign. Retrieved August 8, 2009, from http://www.marriott.com/news/detail.mi?marrArticle=295788 Marriott. (2009). Guest Room in Detail. Retrieved August 8, 2009, from http://www.marriott.com/hotels/hotel-rooms/shaqi-shanghai-marriott-hotelhongqiao/ Hoovers. (2009). Marriott Balance Sheet. Retrieved August 8, 2009, from http://www.hoovers.com/marriott/ID__56078,period__A/free-co-finbalance.xhtml